A good deal of advice on utilizing social media to connect with your target audiences centers on blogging.
Blog posts can be written or you can post photographs, videos or even audio recordings through both hosted (for example, WordPress.com) or self-hosted (WordPress.org – known usually as simply WordPress) blogging software.
Yet, before you rush out to showcase your art on a blog, you need to consider some important points:
Are you willing to consistently post approximately three times a week? (Or have guest posts three times a week?)
Or do you foresee that you will quickly become unhappy having to produce or orchestrate so much content and simply stop adding to your blog?
If the latter, then it is not a good idea to start a blog because successful blogs require consistency over the long haul.
Guest blogging may be the answer for you
You could choose to simply be a guest blogger. Be happy to contribute to other people’s blogs whenever the muse strikes you without any of the responsibility of running an ongoing blog.
Being a guest blogger can get you in front of different audiences – audiences that might never be reached with your own blog.
One good source of bloggers looking for specific guest posts is BloggerLinkUp.com – a free source that also lets you list posts you are willing to write.
To get out the word about your new posts (whether on your own blog or someone else’s blog), you can use social media to announce the title of the post and provide the link.
If you have your own blog – or a feed specifically for your guest posts at someone else’s blog, you can join specific “tribes” at triberr.com in order to have a community of people who will tweet your blog post links in exchange for you tweeting their links.
A picture is worth a thousand words
Try to use a photo with every written post. If the post is on your own blog, you can add the photo yourself (respecting other people’s copyright). If on someone else’s blog, ask what photo (perhaps your headshot) the person would like with your guest post.
Then, of course, having a photo on a blog post will enable you to pin the post on Pinterest, providing the opportunity for more people to find (and hopefully read) your post. (Obviously an interesting photo is better than an uninteresting photo for attracting attention to your post.)
Post your blog post link on Facebook
If you have a Facebook Page besides your Facebook profile, share the link in both places. With the Facebook Page new format, you can even pin an update at the top of your Page for seven days. Thus you can keep the link to a specific blog post at the top of your Page for that time period.
What to blog about?
The topic of what you blog about preferably should be connected to your art. But this recommendation can take many different forms.
While at first it may seem particularly difficult for fiction authors to come up with blogging topics, there are actually many blogging ideas for these authors. Author Carolyn Howard-Johnson and I have written a free report on fiction author blogging, and you can get this at www.fictionmarketing.com
In conclusion, although to blog or not to blog is a personal decision, it should be made with careful thought.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter and @ZimblerMiller on Pinterest) has an M.B.A. from The Wharton School and is the co-founder of the WBENC certified online marketing company www.MillerMosaicLLC.com She is also the author of fiction and nonfiction books/ebooks – see her new author Facebook Page at www.facebook.com/phylliszimblermillerauthor