That’s not the answer to the question: “How long will Neal talk if you give him a chance?”
Well, it is the answer to that question, but it’s also the answer to this question: “How long should I promote a newly published book?”
But for Indie authors, I’ve noticed the opposite trend. They’re like the American Quarter Horse; they’re quick out of the gate, but then slow down dramatically. Most authors are on fire the first three months after a new release, bombarding Facebook and other social media and professional online outlets, hitting up Indie bookstores and local markets, searching out schools, libraries, and book fairs, and mounting reviews, interviews, articles, and other accolades.
During the next three months, much less energy is spent, and by the end of the first year, it’s as if they forgot themselves that they had published a book.
I used the analogy before that publishing a book is like having a child. It can be disappointing and heartbreaking at times, but other times it can be the most rewarding thing in your life. But no matter what happens, it should always be your baby. Everyone you know or come into contact with should know the pride you feel with it being your very own because you’re convinced it’s the best one out there.
I have a friend who published a book 25 years ago and not a day goes by that he doesn’t promote that book 12 times a day on Facebook. I met him two decades ago in a gym. I was lifting weights and he walked right up and said, “Hi, I’m Joe Smith, I wrote Cup-o-Joe.” The name and title are fictional, but the events happened just that way.
And he still talks about it to everyone he meets and recently talked himself into a PBS interview, which just aired a few weeks ago. I doubt anyone even thinks of his name without thinking of his book. “Oh, you’re Joe Smith, author of Cup-O-Joe.”
Yes, maybe it annoys some people. Maybe some people wish he could stop talking about his book for two seconds and talk about politics, religion, the weather, sports, or tell a joke or two, but that’s not who he his. He’s an author and there’s no mistaking that fact.
I can always spot the authors who haven’t tried everything by this statement, “I’ve tried everything.” It’s not really possible. It’s like saying, “I counted the stars.”
Years ago in corporate America, I remember one motivational seminar where the instructor asked everyone to stand with their feet shoulder width apart, point their arm and finger forward, then twist at the waist as far as they could and mark the spot on the wall with their finger. After everyone did this, the instructor said, “Now do it again, and this time see how far past your mark you can go.”
All of us were amazed to learn that we really could twist around a lot more than we thought. After everyone confessed that they had been able to go much farther the second time, the instructor then asked the pertinent question, “Why didn’t you go that far the first time?”
Yeah, why didn’t we?
Neal Wooten, Publisher/Indie Author/Illustrator/Cartoonist