Ebooks Offer Opportunities for Sharing Your Expertise

If you are engaged in getting your reputation known to prospective fans of your work, publishing ebooks can be an excellent path for this goal.

Of course, not just any slapped-together ebook.  An ebook likely to attract your target fans needs:

  1. Well-written and well-edited content.
  2. Cover that can be easily “read” in a small size online.
  3. Specific book title that contains the “promise” of the ebook.
  4. Well-formatted ebook conversion.
  5. Marketing plan for getting out the word online about your ebook.

In my new ebook TOP TIPS FOR HOW TO PUBLISH YOUR BOOK IN THE AGE OF KINDLE, I cover some of the most important information for publishing an ebook.

One of the most important things is NOT to allow an ebook converter to upload your ebook to the converter’s Kindle Direct Publishing (KDP) account on Amazon.  If this happens, you lose the ability to make instant changes to your own ebook, and you do NOT want to lose this ability.

In fact, I made this mistake once before I understood the issue.  I got the ebook back from the ebook converter, converted the book myself (after learning how), and re-uploaded the ebook to my own KDP account.

Now you may be thinking that you cannot write an ebook long enough to “qualify” as a book.  The truth is that length is no longer a requirement.  Because you can price an ebook at a low cost, you do not have to charge what people would pay for a “regular” length book.

In fact, I do try to make it clear to people about the length of my three TOP TIPS ebooks (besides the obvious clue of TOP TIPS) so that they will not be disappointed.  I usually add the words “short ebook” in any description of the ebook that I write.  Plus Amazon displays the estimated book pages of an ebook available on Amazon.

This ability to write short books can be very powerful.  Instead of having to add unnecessary material to get to the “proper” length, authors can now write only what is needed for a specific book.

The question of fiction and nonfiction ebooks:

Let’s say you are a musician and do not want to write a nonfiction ebook about music.  You could write a fictional story about a musician and include interesting music information in the story.  Then at the back of the ebook you could include a “pitch” about your own music and a link to your website.  (The link can be a hot link if someone is reading your ebook on a device connected to the Internet.)

This could be a short story rather than a full-length novel, although you would want to make this clear in the story description and price the ebook accordingly.

I am a big fan of Amazon’s KDP Select program after experimenting with it, and I explain this program in TOP TIPS FOR HOW T0 PUBLISH YOUR BOOK IN THE AGE OF KINDLE.  Simply put, you give Amazon an exclusive on your ebook for 90-day periods in exchange for benefits.

One of the arguments against only having a Kindle ebook is that the Kindle format is proprietary.  But Amazon has cleverly made available free Kindle apps for PC, Mac, iPad, iPhone, etc. so that Kindle ebooks can be read on almost any electronic device.

As creative people, you can contemplate how you might use ebooks to get in front of your target fans.  And particularly if you utilize the benefits of the KDP Select program, Amazon will help you do this.



Thriller LT. COMMANDER MOLLIE SANDERS by Phyllis Zimbler Miller and Mitchell R. Miller is free today  9/4/2011 on Kindle at




Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the online marketing company

She is also the author of fiction and nonfiction ebooks – including TOP TIPS FOR HOW TO PUBLISH YOUR BOOK IN THE AGE OF KINDLE at – and her Amazon Author Central Profile is at


Posted by on September 4, 2012. Filed under Books,Business,Phyllis Zimbler Miller,Social Media,Technology. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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